Pinyo covers the details in his official launch post. Here’s his mission:
There are a lot of good personal finance blogs out there. You probably heard about the highly successful ones like Get Rich Slowly and The Simple Dollar – and a handful of others – but there are a lot of great blogs that you may never even heard of before. With PF Buzz, I am hoping to give all personal finance bloggers another venue for promoting their blogs and articles.
It’s a way to discover blogs through their quality articles. I periodically go over the pfblogs.org and see what’s new, but while that’s a great resource it only ranks posts by recency. Good for an aggregator, just not always useful in discovering new blogs. I’m hoping that the voting won’t be as crazy as on Digg, where it’s easy for one or two powerful users to kill upcoming articles. But that the voting will still reflect the quality of the article.
I don’t anticipate being a heavy user, but I probably will pop over there once or twice a day to see what’s new. And I’ll be submitting posts, too, since having the PF Buzz It! in my browser bookmark bar makes it so easy.