Advertising is one of those web design quandaries. On the one hand, it helps pay for hosting and may bring in a little money too. On the other, it can be offensive, annoying, etc. Most blog advertising doesn’t bother me. People use Adsense or BlogHer Ads or text link ads–whatever. Sometimes I’ll click on something interesting, but these are tasteful enough not to overwhelm me (on 99% of sites I visit).
Pay Per Play is hoping to change that. Starting February 1st, people can have audio ads on their site–5 second spots that will play every time a person visits. I’m not sure if they also play every time you change pages or if that’s part of their 3-minutes-between-plays rule.
For details on their ads and such, Pay Per Play has a pretty useful FAQ.
The thing that gets me is that this isn’t an opt-in thing. It’s not like you have to click their little ad to play it. It happens once you visit any page that’s using them.
I’m a little bit jumpy when doing my blog reading because I’m not actually expecting the computer to start talking to me. I’m more used to that on the occasional forum or more mainstream site. But blogs were safe enough with only picture ads to worry about.
So after February 1st, the default setting on my computer will be mute. Pay Per Play apparently takes people like me into account when setting the ad payouts. Whether I hear it or not is a moot point to them, they’re hoping for an average and will compensate the blogger accordingly.
The Pay Per Play ads will initially come as 5-second spots. However, people can opt for longer ones, like 30 seconds.
In some ways I know why people would do this–they assume most of their regulars will just mute their computers and they want the extra money. After all, by paying per play it essentially pays per visit.
I thought about it myself for all of two seconds, after all I like to earn money online. I imagined myself checking something on the site and being jolted when I start hearing a random advertisement. As me, I’m annoyed with myself for putting it up. As a visitor, I’m wondering what else lies in store for me on this blog. Popups? More audio?
Do you think automatically playing ads would be right for your blog? Or are you also staying away from Pay Per Play?